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Peter Moore: Activision-Blizzard Can’t compete With EASports >
2008/02/22 11:06:37: Posted by vividbreeze
Can EA leave Activision-Blizzard in the dust? Well Peter Moore, former EA President believes just so. MCV has the coverage check it out!

“We need to globalise, and we’re taking many steps to broaden the appeal of our product portfolio,” he said.

“We’re committed to testing the elasticity of our brand. We have a number of concepts in development that will start to evolve the EA Sports experience to something that still appeals to the hardcore but is less intimidating to casual gamers.”

Labeled With  peter moore activision blizzard ea

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