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AB CEO Responds To Warner Bros Music Royalty Comment > |
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2008/08/15 15:40:43: Posted by DM |
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Acti-Blizz CEO Robert Kotick has responded to Warner Bros. for saying it should receive higher royalties for use of its songs in games like Guitar Hero. Kotick maintains that companies like Warner Bros. are failing to acknowledge the benefits they receive from the exposure and re-exposure of songs from their music catalog to the gaming public. It brings the songs to an audience that may never have listened in the first place. We tend to agree."I think his view was...that [Warner Music] should be compensated the way they might for a performance on iTunes. But this is an entirely different business that is very technically complex. We're going to favour those publishers that recognise and appreciate how much we can add value to their artists," said Kotick.
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