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MS Says Xbox360 Outselling PS3 Two To One >
2008/09/30 13:11:44: Posted by DM
MS is claiming that the sales of the Xbox360 have doubled over the past two weeks, outselling the PS3 two-to-one in Europe. According to the charts, it seems Euro sales have increased 214% in the past 14 days. This is directly because of the price cuts. Click read more for the full info.

PRESS RELEASE

LONDON - 30 September 2008 - New figures announced today by ChartTrack saw sales of the Microsoft® Xbox 360 increase by 214% in the last two weeks[1], outselling Sony’s PlayStation 3 by more than two-to-one and reaffirming its strong momentum in Europe in the wake of its recent reduction in estimated retail price (ERP).


A reduction in the Xbox 360 ERP last week has brought the entry-level price point for Xbox 360 down to £129.99. The reduction is only part of the story though, as the largest marketing campaign in the history of Xbox also launches, inviting everyone to live their music, movies and family gaming ‘moments’ with Xbox 360 through new television, print and poster ads as well as a totally new look for Xbox.com. Combined with new launches to add to its already impressive line-up of games, movies and wider entertainment content, Xbox 360 is set to drive forward the success that saw sales reach over 6 million in Europe last week.

Through an incredible line-up of games in time for Christmas, including the new singing game Lips and the chance to star in your own B-movie with You’re in the Movies among many others, an ever-growing library of downloadable movies, a revolutionary new interface and new interactive games soon to be available through Xbox LIVE, the Xbox 360 is truly becoming the home of mass-market entertainment with something to offer every interest and budget.

Chris Lewis, Vice President, Interactive Entertainment Business EMEA, said: “This data shows that the Xbox 360 trajectory continues upwards, and not just in the UK. We’ve seen uplift in all countries in Europe and are confident that even at this rate of growth we can keep retail satisfied with a steady supply of consoles throughout the Christmas season. Our commitment to continuously improving and innovating new content, our new high-profile marketing campaign and the fact that we’re now the best-value next-gen console on the market with an entry-level ERP of £129.99 combine to make Xbox 360 the right blend of gaming and wider experiences at the right price to offer unparalleled entertainment for everyone. And these figures prove it.”

From last Friday, 19th September, Xbox 360, which includes a 60GB hard drive and one wireless controller, has an ERP of £169.99. The Xbox 360 Elite, which comes with a massive 120GB hard drive enabling consumers to store huge quantities of content downloaded from Xbox LIVE® Marketplace as well as their own music, has an ERP of £229.99. The Xbox 360 Arcade console, perfect for those wishing to make their first foray into the gaming and entertainment world of Xbox, has an ERP of £129.99.

[1] Figures based on ChartTrack published results for UK 29 September 2008

Labeled With  xbox360 playstation 3 microsoft sony

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Comments

Written by VaeVictus on 2008/09/30

Considering I can get two 360's for the cost of one PS3 it makes sense.

Price drops tend to have a good effect on sales unless a product is crappy or going under (Dreamcast, Saturn etc).
Written by LordFlux on 2008/09/30

After the price drop, even my mom wanted a 360 at her house for when the grandkids come over. $199 is a heck of a deal.
Written by Xenos on 2008/09/30

B-b-b-b-but the 360 is doing horrible in Europe!
Written by blacktiger on 2008/09/30

The question is, how long...?

World Wide is on PS3 base, while N.A,

360 finally outselling as soon as price drop even though they were cheaper than PS3 in first place...

Good to see MS is finally drop the price otherwise they'll be behind PS3 as usual...
Written by PimpDaddy on 2008/09/30

Oh's No's BlackTiger. SDF am cry.
Written by fixx on 2008/09/30

blacktiger has a small penis, FACT!
Written by jb33 on 2008/09/30

Planet Blacktiger is retarded, FACT...lol.

Retarded: Having only a limited ability to learn and understand.

Planet Blacktiger is illiterate, FACT...lol.

Illiterate: unable to read and write.

Planet Blacktiger is stupid, FACT...lol.

Stupid: Slow to learn or understand.
Written by Sky on 2008/09/30

i will buy that for a dollar
Written by jb33 on 2008/09/30

"i will buy that for a dollar"...LOL ? WTF was that ?? You gotta work a little harder If you want people to take the bait. I expect more from President and CEO of SDF...Your disappointing me Sky.
Written by VaeVictus on 2008/09/30

Robocop reference
Written by blacktiger on 2008/09/30

Written by fixx on 2008/09/30

blacktiger has a small penis, FACT!

Some how you know a lot !

lol !!!
Written by daveydz3 on 2008/09/30

lol, i'm sorry i'm falling for this, but blacktiger, are you confirming fixx's statement?

anyway, yada yada. elevator go up, elevator go down.

with the way the american economy is right now, this will probably not be a very good christmas
Written by Sky on 2008/09/30

360 and PS3 are about 6 million a piece in install base in all of europe

18 months(PS3) vs 33 months (360) though
Written by PimpDaddy on 2008/09/30

Sky: Your correct. But it goes without saying that Microsoft is doing better than last generation in all of the territories. Dont forget that both the PS1 and PS2 launched a minimum of 12 months before thier competition.

PS1: (N64)

PS2: (Gamecube)(Xbox)

Not to mention Sony has better brand name awareness in EU. See I can spin too :p
Written by blacktiger on 2008/09/30

But they released after one year of dreamcast !
Written by Sky on 2008/09/30

Your not really spinning anything.. Also the News is flawed . MS is outselling the PS3 2 to 1 in the UK not Europe as a whole. the UK accounts for about 30% of gaming revenue in europe and 38% of console hardware install base.
Written by PimpDaddy on 2008/09/30

blacktiger: Your right. But we all know the Dreamcast didnt have a prayer against they hype of the PS2 and lack of 3rd party developer support.

Notice I said "competition". That doesn't include Dreamcast. And the Dreamcast was my favorite console of all time...
Written by Xenos on 2008/09/30

How does it feel, sky, to fight so desperately for 2nd place? Not only that, but fight so hard for something that you gain nothing from?

Live your dream Sky, live it all the way
Written by Sky on 2008/09/30

My only dream is to see you exiled from this site.. Thats a dream worth fighting for.
Written by daveydz3 on 2008/10/01

and so they have become mortal enemie (cue mortal kombat music)
Written by Xenos on 2008/10/01

Sky isn't my enemy. In fact, I should be thanking Sky. He reminds me to what a wanna-be gamer is and how not to be.

When blind loyalty to a company controls your perception and enjoyment of a title, you don't know what gaming is all about.
Written by blacktiger on 2008/10/01

Oh okay so any console that was about to die doesn't count eh ?

Good thinking PimpD... (yea right fanboy)
Written by PimpDaddy on 2008/10/01

^^^What part of the PS2 had no "real" competition do you not understand Re Re boy???^^^

You think selling 9 million consoles in a year and a half and then dropping out of the hardware business is "competition"???

I suppose you thing the Sega Saturn was competition for the PS1. Or the Atari Jaguar. Or the Panasonic 3DO.

I swear responding to you has lowered my IQ.
Written by Xenos on 2008/10/01

I miss my saturn =( Biggest mistake was trading it in
Written by madgunde on 2008/10/04

@Sky

Good catch on the figures being UK only. The article should probably be corrected and might be nice to have "in UK" added to the end of the headline, just for the sake of accuracy.
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