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THQ & Massive Inc. Sign In Game Advertising Deal > |
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2005/12/19 8:12:11: Posted by DM |
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It looks like you can expect to see real time in-game ads in THQ game starting in the new year. THQ and Massive Inc. have announced that they have inked a deal that will provide streaming in-game ads to all THQ titles. This is the future of gaming people, so get used to it.AGOURA HILLS, Calif. and NEW YORK - THQ Inc. (NASDAQ: THQI) and Massive Incorporated today announced plans to bring THQ video game titles to Massive's video game advertising network.
"Dynamic, in-game advertising not only offers publishers new revenue opportunities, but when done properly creates added realism that can actually enhance game play," said Kelly Flock, executive vice president of worldwide publishing, THQ. "We are excited to team with Massive because we believe their network strategy and sensitivity to game play will deliver value to publishers, advertisers and gamers. We look forward to exploring together what we see as a world of new possibilities for delivering advertising to the medium of interactive entertainment.""As a leading, global video game publisher with world class content, THQ's inclusion in the Massive Network significantly expands the reach of the new media we are working with our partners to create," said Mitchell Davis, chief executive officer, Massive. "THQ is already working on ways to incorporate a range of dynamic advertising into future games, which makes this relationship ideal for Massive both from a strategic and technical standpoint." The Massive Network is the first and only network of its kind to deliver dynamic advertising seamlessly to an aggregated audience across premiere video games titles. The Massive Network enables publishers and developers to capture incremental revenues through the aggregation of the video game audience. Developers are able to integrate real-world ad campaigns that are timely, and enhance the game environment with more realism. Twenty-nine premier game publishers have committed more than 100 titles to the Massive Network. For further information, please contact Dean Barrett on +44 (0) 7802 898110.About THQ THQ Inc. (NASDAQ: THQI) is a leading worldwide developer and publisher of interactive entertainment software. The company develops its products for all popular game systems, personal computers and wireless devices. Headquartered in Los Angeles County, California, THQ is a top producer of original intellectual properties including titles such as Destroy All Humans!TM, JuicedTM and Full Spectrum WarriorTM as well as the upcoming Saint's RowTM, Titan QuestTM and Company of HeroesTM. More information about THQ and its products may be found at www.thq.com and www.thqwireless.com. THQ, THQ Wireless, Destroy All Humans!, Juiced, Saint's Row, Titan Quest, Company of Heroes, and their respective logos are trademarks and/or registered trademarks of THQ Inc.About Massive IncorporatedMassive Incorporated has created the world's first video game network across all platforms. With its patent-pending technology, Massive dynamically serves advertising across the largest aggregated network of premier video game titles and delivers measured results on consumer interaction with this brand messaging. Massive has partnerships with 29 leading game publishers, over 60 blue-chip advertisers, and has served over 19 million game sessions, to date. Advertisers representing all major categories include Coca-Cola brands, Comcast's G4, GameFly, Honda Element & Honda S2000, National Highway Traffic Safety Administration, Navy, NBC, Nokia, Panasonic, Paramount Pictures, Sci-Fi Channel, The WB Television Network, TLC, T-Mobile, Universal Music Group, Verizon DSL, Warner Bros., and XFM Radio. Massive allows publishers and advertisers to capitalize on the largest cultural and economic entertainment force in the world. Massive was selected to AlwaysOn's 2005 list of top 100 private companies. Massive is backed by DFJ Gotham, DFJ New England, RRE Ventures, NeoCarta, Tobat Capital, and Newlight Associates. www.massiveincorporated.com. |
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