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THQ And 3 Sign New Co-Marketing Agreement > |
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2007/10/03 11:10:45: Posted by vividbreeze |
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PRESS RELEASE3rd October 2007 – Woking, UK - THQ Inc., a leading publisher of video and mobile games, announced today that it has signed a major co-marketing agreement with mobile media company 3, one of the world's largest mobile network operators.
The 3 agreement allows for the company to be included in THQ’s video game Juiced™ 2: Hot Import Nights™ scheduled to release later this Autumn for Xbox 360™ video game and entertainment system from Microsoft®, PLAYSTATION®3 computer entertainment system, PlayStation®2 computer entertainment system, PSP® (PlayStation® Portable) system, Nintendo DS™ and Windows PC.“To be able to offer 3 the ideal position between mobile and console games with Juiced 2 – THQ’s sequel to a two-million selling Juiced franchise is very exciting for mobile entertainment, " said Adam Comiskey, International Vice-President, THQ Wireless."This is yet again an original marketing move for THQ Wireless. Through this integration, thousands of gamers around the world will potentially see the 3 logo within the Juiced 2 video game,” said James Scalpello, Director of Marketing, THQ Wireless."Juiced 2 is a great opportunity to reach out to a significant segment of our customers,” said Fergal Walker, Director of products, 3UK. “3’s prominent positioning within this video game enhances our credentials as the market-leader in mobile gaming."Under the new agreement, the 3 brand will be fully integrated into the mass market console video games. In addition, the Juiced 2 mobile game will be available for download directly from the 3 portal. In the game, players can create and customize a 3 branded car, designing everything from hot hatches to super cars. They can spray paint, choose modifications and race the 3 car to stunning effects. |
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