3+ Minute PS3 Commercial Surfaces >

	2006/09/09 15:24:55: Posted by Josh
	A 3 minute 20 second commercial for the PS3 has surfaced. It's avaliable in 720p and features as much slow motion teenage boxing as you're willing to take. Your reward for hearing how the PS3's A.I. is far beyond anything ever created...ever? 20 seconds or so of Resistance: Fall of Man footage. >Link
	Labeled With  PS3 Sony Advertising Comments [27]  | Rate this article: -- 1 2 3 4 5 6 7 8 9 10  | Avg. rating of 5.3

Jump in! HOORAY

"This is lying"

"My CPU is a neuro-net processor. A learning computer"

Wow that was biggest bucket of lies ever but resistance does look cool :P i like the part with the things crawling down the walls :P

Oh wow Sony just shut the fuck up lol

how is that lies? They are saying unscripted AI is amazing...AND ITS TRUE! Fanboys -shakes head-

Just for curiosity... the commercial was filmed on some part of europe, I think...

The funny thing is that they didnt know the PS3 was gonna be delayed before they started this 40 million dollar campaign...Their face should have been like this (@_@). BTW its really nice.

hahaa ..you guys are so predictable (laughing at you) ..

eh... i just watched it ..... ..... .... i feel like sony owes me money for watching it.. T_T

thats why there are 6 active spes for aplications.

i dont expect nothing more that great AI and physics letting the render for a "resonable" powerfull rsx.(ok xenos is more impresive no doubt)

even being 4 year old technology , i think that rsx will do his job. sad that the g80 architecture wasnt included on the console , it will end up with a system with a real future proof technology, obviiusly we will end with a even more expensive console.

SEE THIS:

This is waiting

h ttp://www.thisiswaiting.com/

It's parody of European PS3 "This is living" Sony campaign.

None of the ps3's spe are fit for running AI it would choke an spe to a crawl performance wise. AI will have to stay on the ps3's one ppe there is a reason many believe the 360 will have an ai advantage because the 360 has 3 ppes for a combined 6 threads all capable of handling AI whereas the ps3 has one.

The ps3 isn't good at traditional procedural ai (which is what most devs use) the cell processor is good at a new method called ai dataprocessing, but there is no doubt that the cell's advantage is not in the AI department its awesome at physics and its good for a lot of really cool software rendering techniques to enable a lot of extra eye candy in games that when done properly can be incredible. The clouds in warhawk are an example of this software rendering.

I gotta wonder who is in charge of this stuff at sony because they are going around talking up things that aren't even their machine's strong point. Talk about the strengths don't go pushing weakpoints.

I couldn't believe that "This Is Living" was the best Sony could come up with. What's living, anyway? The PS3? Is it thinking, also? (Dreamcast reference - for you younger gamers)

opta

lets wait to see real games running on ps3 , and after that you can blaf however you want about physics and AI.

Altrought the techical detail that u mentioned are correct , things have to be demostrated in real life, i know that x360 have this power , if the programmers dont use it proprely ,how the hell do have all that technical advantages....wise development..wise.(konami , square soft , nanco etc...)

talk is easy, in the last gerenation everybody was speaking about a powerfull xbox 733mhz cpu like and a big NV3 , but the emotion engine running near to 300mhz didnt deceptionate us.



KEEP POSTING.

More fanbois nonsense.

mak: 4 year old tech..um, Wii is at least 5 years old. And, show me a game from 4 years ago that looks as good as Resistance.

opta: youre talking through your a$$ again. the limitations in AI have more to do with programmers and development budgets. No console game in existence has ever come close to maxing out the capabilities of the console. And, given the rate of hardware advances, AI will never be an issue in terms of processing power n subsequent console generations. Like i said, through your a$$ again.

You guys need more love in your lives.

*edit*

max out in terms of AI, and not overall :p

What smart AI? Which game has Smart AI? They all follow a one way pattern! Ever notice that?

Heh seriously you guys wouldn't know a smart AI if you see one, video games are always like that...

I remember people saying halo has "smart AI" but the soldiers keep walking in the line of fire in legendary mode... some smart AI!

One thing that bugs me about this video is that after you hear 3 whole minutes talking about how A.I. is scripted we don't really see good examples of it. The stuff we do see if enemies hiding (scripted by programmers), troops moving out (scripted by programmers) and somebody shooting objects with a gun (been done in lots of games).

I did enjoy seeing that guy get punched in the face though, it's like Sony knew what I wanted...now that's good A.I. :D

optaviusx,

You did an excellent job of summarizing technical specifications between the Xbox 360 and the Playstation 3. I agree with virtually everything you said. The bottom line is that the Playstation 3 is inferior to the Xbox 360 in almost every measurable way: graphics, polygon count, sound channels, development environment, RAM, Shader technology, and General Purpose CPU processing power.

It is common knowledge that the Xbox 360 has a new Unified Shader GPU Graphics Processing Unit that is much better than the four-year old Non-Unified Shader GPU used in the Playstation 3. Heck, the PS3 GPU wasn't even in the original design of the system. Sony was forced to add it after they saw how awesome the Xbox 360 is with its amazing new GPU technology.

But from the point of view of the developers, the Xbox 360 makes life so much better for two fundamental reasons:

1. The Xbox 360 uses Unified RAM that allows all 512 MB to be used in a 100% optimized way all of the time, wherever the developers need it, for whatever purpose. The Non-Unified RAM used by the Playstation 3 is an outdated form of technology, and it isn't nearly as efficient as what the Xbox 360 uses.

When Microsoft asked developers what they wanted more than anything else, the developers said, "More RAM." The only thing in the world better for a developer than "More RAM," is "More Unified RAM," which only the Xbox 360 uses. This is the reason why developers like John Carmack talk at virtually every trade show about how awesome the Xbox 360 is to develop games on.

2. The tri-core six thread CPU of the Xbox 360 literally gives the Xbox 360 three times the General Purpose Processing power of the Playstation 3. General Processing Power from a CPU can use different software programs specifically for controlling Artificial Intelligence. There is no need to limit a processor to controlling "only physics" like Sony has done with its PPU chip. This is almost like the PS3 having Non-Unified RAM, but from a Physics Processing point of view. Although Sony isn’t required to always use the PPU, they are always required to pay for it, since it is included in every machine. This adds a lot to the cost of the Playstation 3, but it doesn’t improve performance compared to the Xbox 360.

The General Purpose Processing power of the Xbox 360 tri-core six thread CPU allows developers to use the processing power wherever they need it at the time. If the Xbox 360 developers need extra Artificial Intelligence power, they can use it specifically for that purpose. But, during the many parts of a game where there is no need for huge Artificial Intelligence requirements, the Xbox 360 developers can use the General Purpose CPU processing power in other ways. The Playstation 3 PPU is limited to only controlling Artificial Intelligence, though. That is such a waste, because there are going to be a huge number of times in every game where there will be no need for that kind of artificial intelligence control.

You see, the reason why Sony was forced to add that kind of PPU, was because originally the Playstation 3 was supposed to have two Cell CPU's, each with two threads, so it had twice as much General Purpose CPU processing power as it currently does now. There were originally no plans to include a GPU or PPU. Sony wanted the Playstation 3 to be very similar in design to the original Playstation; they wanted the majority of its power to come from General Purpose CPU power...which IS a good idea.

However, when Sony saw that Microsoft's system had even more General Purpose CPU processing power AND it had an amazing new GPU, Sony needed to make a lot of changes to the design of the PS3. Sony had no idea that Microsoft was going to be willing to lose such a huge amount of money on each Xbox 360 sold, just so the Xbox 360 would definitely have the best hardware. Although Sony was also willing to take a big loss of money on the Playstation 3, Sony’s financial loss was the result of including Blu-ray technology, whereas Microsoft’s loss was the result of including state of the art graphics technology.

As a result, Sony was forced to add a GPU, which was rushed into the design of the PS3; it wasn't custom designed like the Xbox 360 GPU. But that added a lot to the cost of the PS3, which forced Sony to removed one of the Cell CPU's in order to keep costs down, which greatly reduced the General Purpose processing power of the Playstation 3.

The Playstation 3 now only has one CPU with two threads to work with, so Sony knew that they would need to add a PPU as one of the many sub-processors added to control the artificial intelligence physics of the games. Sony’s engineers knew that a single CPU wouldn't be able to process information like that on its own, because it would result in too much General Processing power being taken away from other responsibilities of the CPU.



So, from a realistic point of view, all Sony is doing when they talk about their artificial intelligence is trying to turn it into a marketing success with an interesting story, when in reality, all they are doing is summarizing the design failure of the Playstation 3.

Sony made the same mistakes that Sega did when Sega saw that the Saturn was inferior to the original Playstation. Sega just rushed a bunch of non-customized parts into the Saturn, which resulted in a much more expensive machine that was much more difficult for game developers to program games for. Sega should have completely scrapped the design of the Saturn and started over. That is the exact same thing Sony should have done when they realized that they would need to make so many changes to the design of the Playstation 3 after they saw the design superiority of the Xbox 360.

dude...you talk too much

"mak: 4 year old tech..um, Wii is at least 5 years old. And, show me a game from 4 years ago that looks as good as Resistance." by smatypants.

------------------------------------------------------

when I said that Nvidea 7800 is based from 4 years old tecnology i try to say that THere are no edram , no unified shaders. of course if you compare a radeon 9800 pro and a geforce 7800 , they are based on DTX9 tech...obviously with time the cores start being faster and more powerfull , giving better lokking(resolution) games at fast frame rates.

now the point is that xenos is revolutionary and this is new tech. radeon 9800 and geforce 7800 dont have unidifider sharders , its kind of the same shit, the only thing is that is updated with time.

techno babel that means nothing... X_X;

great post mike...dude you research a lot.

So, to summarise mike's post: 360 is the end all, PS3 is a piece of sh!t.

Its amazing how much information you think you know about a system that you have no intention of getting; obsess much?

exactly smarty.... i dont even pay mike attention... hes an easy target

RESPONSES to several people:

RE: MAKAVELI,

Thanks for the compliment. I read your article that explained the reasons why gaming experts who understand technology refer to the GPU in the PS3 as "four-year old technology," and you did an excellent job of explaining things. Overall, I compliment you on a great post.

RE: Odins_wrath

Believe it or not, "techno babel" actually means a lot. The hardware being used inside a system is very important, and the fact that the Xbox 360 uses revolutionary new Unified Shader and Unified RAM technology will continue to increase the performance advantage that the Xbox 360 has over the Playstation 3, more and more, each generational year.

RE: Smarty Pants,

I never said that the Playstation 3 was a "piece of fesces," like you did. I simply pointed out that the Xbox 360 is far superior to the Playstation 3 in virtually every measurable way. The only area that the Playstation 3 outperforms the Xbox 360 is the area of Floating Point math calculations. This is one of the reason why the Playstation 3 is classified by Sony as a computer rather than a true videogame system. The fact that if Sony can get Europe to believe that, then they won't be charged import taxes is another reason. The problem with having Floating Point math calculations as the main strength of a system is that it has very few ways of being applied to videogame applications when compared to the strengths of the Xbox 360. Xbox 360 was designed strictly as a videogame system, unlike the Playstation 3.

RE: Sky

You are certainly entitled to your opinion to not pay attention to the things that people say, but in all honesty, all of the things that I say are based on fact.

For example, it is a fact that the design of the current Playstation 3 is VERY different than what Sony originally had planned. These non-customized adjustments were made by Sony in a very fast manner that did not use customized parts like the Xbox 360 does.

Sony made those adjustments AFTER they saw Microsoft officially unveil the design of the Xbox 360. Industry engineers have said during interviews that when Sony saw the superiority of the Xbox 360, they were forced to change the design of the Playstation 3 in ways that they did not want to.

Although Sony did not officially announce that they changed the design of the Playstation 3--for OBVIOUS reasons--it is well known that the superiority of the Xbox 360 is the reason why Sony made those changes. What other reason would Sony have to make changes like that??? And the comments of the industry engineers have made it clear that Sony made those adjustments because of the superiority of the Xbox 360.

Sega didn't make an official announcement that they changed the design of the Saturn due to the superiority of the original Playstation--for OBVIOUS reasons--but all of the industry engineers knew that was why the changes were being made.

In that same way, the industry engineers know that is why the Playstation 3 ended up so difficult to develop for, so non customized, and so expensive. Rushed changes caused each of those negative side effects.

Regardless of what you choose to read, the fact of the matter is that the Xbox 360 hardware is superior to the Playstation 3--in terms of both technical specifications, and development environment. The Playstation 3 is still the second most powerful hardware ever created, but it definitely is NOT the second best hardware created; the PS3 is in the same league with the Sega Saturn due to the fact that it is difficult to develop games for.

Although expert game developers such as Sega’s Yu Suzuki sometimes appreciate the Playstation 3 and find special ways to program it for certain game genres—just like he did with the Saturn--the majority of game developers are not like it. Most game developers do not have that kind of legendary skill that was acquired by developing games for over 25 years. In other words, most developers will not be able to tap into the Playstation 3, but they will the Xbox 360, because it is a much more developer-friendly programming environment.

The Xbox 360 is the most powerful console hardware created yet, and it is the best hardware every created--just ask legendary game developer John Carmack and so many others. The fact that young college students, and even high schools students can use Microsoft's XNA development kit to create Xbox Live Arcade games is amazing.